People against dirty.
In 2003, we were charged with launching Method to the world. As an Art Director working on this project, I randomly placed some flowers in bottles and left them overnight. When we returned the next morning, to our surprise, not only had the flowers lived, but they actually looked healthy. This was the inspiration for the following campaign, which ultimately spoke to the natural efficacy of the product itself. On a separate note, apparently I wrote the tagline "People against dirty." My partner Franklin Tipton and I were tossing out ideas and upon returning from the client presentation, he congratulated me on the line they had chosen. I believe my response was, "what line?... I wrote that?? Cool."