Let's Motor
MINI’s “Let’s Motor” campaign is one of the most effective examples of a brand embracing a higher purpose and philosophy to convey who they are. At a time when road-rage, gas-guzzling SUV’s owned the roads, we launched a new kinder form of driving. “Let’s Motor” was a mindset brought to life as a cohesive creative platform. It was an honor to work on this, which is still one of the most talked about and cited case studies of the last decade.
